Ice cream is a popularly savored dessert among all age groups and remains to be a preferred choice for a long time. In recent years, the demand and consumption for this frozen dessert have only seen an upward graph. No matter what season it is, nothing beats the want for icecreams. Kwality Walls is one of the well-recognized ice cream brands that significantly contributes to the industry’s growth. Its parent company Hindustan Unilever is one of the country’s biggest FMCG companies. Let us get into the details and know more about this leading brand.
About Kwality Walls
This brand was launched in 2003 and has become one of the leading players in the ice cream industry. Currently, the brand also performs as a major distributor in 40+ countries. In India, the parent group HUL produces and markets Kwality Walls’ products. Moreover, significant investment in technology enables Kwality Walls to meet and maintain the highest hygiene standards in cold chain distribution to ensure the best quality for customers.
Kwality Walls has banked the number 1 position regarding achievements in frozen dessert brands. With several accolades to its name, the brand has proven to be a preferred choice for ice cream brand franchises. Let’s see why.
Benefits of Kwality Walls Franchise
Check out these advantages to further explore your interest and ensure maximum output from your business.
- Needless to say, the brand enjoys an unparalleled reputation in the Indian market. But, of course, this comes with a decent fan base. So, attracting customers wouldn’t be a hefty task for Kwality Walls franchise owners.
- A wide range of products means more options to cater to all consumers. Kwality walls’ offerings include Cornetto, Magnum, Paddle pop, and so on. In addition, the brand keeps introducing new varieties to keep consumers interested.
- The brand offers excellent support to franchise owners for branch design, advertising, marketing, development, etc. Above all, Kwality Walls franchise owners also enjoy territorial rights. Notably, no other ice cream brand provides this benefit.
Cost of Owning Franchise
Being backed by one of the major FMCG players and having the franchise of such a reputed brand name is an option that speaks to many. If you want to step into this venture, let us look at the essential requirements.
Infrastructural Specifications
Currently, a Kwality Walls franchise in India can be set up with two kinds of different models- A kiosk and an Exclusive shop. However, the primary requirement specifies that the franchise must be on the ground floor at high-footfall places. For example, malls or commercial buildings.
- Kwality Walls Ice Cream Parlour - Kiosk:
This model can be set up on an area with square feet 8 x 6 sq. Ft. - Kwality Wall’s Ice Cream Parlours - Exclusive Shop:
If you prefer a larger model, an exclusive shop must be placed in a 150 sq. feet area with a frontage of 10 sq. ft. - Swirls Ice Cream Parlours - Kiosk:
An 8 x 8 sq. ft. area is sufficient to set up a franchise with this kind of model. - Swirls Ice Cream Parlours - Exclusive Shop:
A 100 sq. ft. area with a frontage of 12 ft area suffices for the franchise setup with Swirls exclusive shop model.
Financial Investment Details
Firstly, the investment required for opening a franchise with Kwality Walls kiosk ranges between Rs. 2 lakhs- Rs. 2.5 lakhs. Secondly, to set up your franchise with an ice cream parlor model, the investment requirement ranges from Rs. 2.5 lakhs to Rs. 3.5 lakhs. For the Swirls franchise, the kiosks can be opened with an investment of Rs. 6 lakhs. For exclusive shops, the investment requirements go up to Rs. 7 lakhs.
Potential Franchise Owner Profile
The brand requires its franchise owners to be courteous and possess good communication skills for the best customer interaction. In addition, they are preferred to be well-versed in essential mathematical skills for handling and operating billing systems. Finally, above everything else, they must be good team players and flexible workers.
Other Requirements
A Kwality Walls franchise outlet is required to have at least 2 to 3 members. By default, one of them has to be the cashier. Gradually, with the increase in customer inflow, one needs to increase the staff.
Franchise owners and staff members are required to attend special training provided by Kwality Walls. The same aims as Baskin Robbins Franchise to provide better and more efficient results for the business. The company offers a trained representative to assist the franchise owner by opening and setting up the outlet.
Agreement Details
Kwality Walls provides an agreement for a franchise for three years, which can be easily renewed.
Return On Investment
Now, to the most important part, let us analyze the profitability of starting a Kwality Walls franchise. Generally, the ROI stands at about 30%, and the break-even period ranges from 2 to 4 years. However, these numbers may vary depending on the location and the situation.
Application Process
Applying for a Kwality Walls franchise is quite easy. The company provides both options- an online as well as an offline method. The best way to apply is to visit the company’s head office nearest your location. Alternatively, one can also use the online method.
- First, access the Kwality Walls official website.
- Click on the ‘Swirls Parlour’ option on the portal’s homepage.
- Select the ‘Own a franchise’ option
- The application form will appear on your screen
- Fill out the form and click on the ‘Submit’ button
- Once this is done, a company representative will reach out to you.
Address For Contact
Corporate Office, Hindustan Unilever Limited, Unilever House
B. D. Sawant Marg, Chakala, Andheri (E),
PO Box No 1470
Mumbai – 400 099
Conclusion
Kwality Walls stands true to its commitment to bringing happiness to its customers. The company’s USP focuses on catering to customers of all age groups' taste buds. Therefore, to be a franchise owner under the Kwality Walls brand name means joining their journey of spreading love and happiness to everyone.
With the reputed backing of a legacy parent group, the brand will surely excel in the long run. A commitment to excel and a determination to the business are sure to benefit Kwality Walls franchise owners.
