Baskin Robbins Franchise Details How To Get Investment Roi

Franchise model of Baskin Robbins, Investment, Return, Store Locator



Want to venture into the food and Beverage industry with a franchise model like Cafe Coffee Day? Why not tap into ice creams- one of the most loved products for people of all ages? It’s an absolute all-time favorite! Whatever the occasion, serving ice creams has become a norm for parties. And, when starting something new, why not step into something extraordinary?
 
Baskin Robbins is one of the leading brands in the Quick service restaurant industry. The brand delivers unique ice cream flavors across the globe. Additionally, Baskin Robbins is an ever-evolving brand looking for expansion into a new market. If you share the passion, it’s time to invest in a Baskin Robbins franchise.

Baskin Robbins Details

Baskin Robbins is also the largest ice cream specialty chain and one of the world’s most recognizable ice cream brands. The brand’s journey started with its first shop, which opened in California in 1945. The brand has grown by leaps and bounds, with nearly 7000 locations across 50+ countries. 
 
In every part of the world, one can find unparalleled quality and unique flavors from Baskin Robbins. The brand also prides itself on a robust global branding strategy. 

Baskin Robbins India

The brand stepped into India and introduced the franchise model in 1993. The Baskin Robbins ice creams are currently manufactured at the company’s plant in Pune.

Why Baskin Robbins Franchise?

The ice cream industry in our country is growing at a rapid rate. And while there are several options for ice cream chains, Baskin Robbins stands out because of the following reasons:

  • First, it is the largest international ice cream franchise in the country.
  • It gives high returns with low investment.
  • A proven track record of franchise model success since 1993 in India
  • Availability of flexible real estate options
  • Exemplary product innovations
  • Extraordinary training programs
  • Store establishment and supply chain support
  • Design and construction support
  • Brand-wide and local, national, regional, and local marketing programs.

Baskin Robbins Brand Features

Along with the above reasons, Baskin-Robbin excels in the following specialties:
 
  • All vegetarian: The brand’s products in India are purely vegetarian and made from cow milk and natural ingredients.
  • Variety of flavors: With over 100s flavors, Baskin Robbins has an ice cream flavor to suit every taste.
  • Home delivery: The brand offers home delivery services, providing added convenience to customers.
  • Gift vouchers: This acts as an added benefit for customers.

Baskin Robbins Franchisee Profile

A candidate wishing to own a Baskin Robbins franchise must meet the following criteria:

  • A passionate and enthusiastic entrepreneur
  • Sufficient financial ability to develop a network of stores over a more extended period
  • Commitment towards business
  • A long-term strategic vision and dedication to the brand

Infrastrucutre Criteria

The Baskin Robbins franchise is provided with three startup model options:

  • Baskin Robbins Kiosk
  • Parlor
  • Lounge
Let us look at each of these in detail.

Baskin Robbins Kiosk

This model can be established in a premise with an area in the range of 150 square feet. Its frontage needs to be more than 10 feet in breadth. 

Baskin Robbins Parlour

A parlor set-up requires an area of 250 square feet and more than 12 feet of frontage.

Baskin Robbins Lounge

A wider area of 500 square feet with more than 15 feet of frontage is required to set up a Baskin Robbins lounge.

You may like to read: How To Get A Franchise of McDonald’s? Required Investment, Store Space, and ROI 

Financial Requirements

The set-up and operation of different Baskin Robbins models require varying investments.

The minimum investment required for a Baskin Robbins kiosk is Rs. 10 lakh. Secondly, setting up a Baskin Robbins parlor requires a minimum investment of Rs 14 lakh, which goes up to a minimum of Rs 19 lakh for a lounge. 
 
Please note that all these figures are approximate and can vary depending on the size of the outlet. The amount mentioned above excludes the cost of real estate, rent deposit, or brokerage. In addition, one will require to bear miscellaneous licenses and a refundable security deposit of Rs. 50,000.

Return On Investment

The exact ROI for a Baskin Robbins franchise depends on factors such as location, demand, and more. However, the minimum profitable period to expect sufficient ROI should be three years.

Franchise Application Process

To apply for a Baskin Robbins franchise, one must fill up a form available on the company's official site. 
 
Post that, Baskin Robbins will contact you for further details. Alternatively, one must fill up the form and send it to Baskin Robbins Head Office at the address mentioned here:
 
Baskin Robbins Head Office, Graviss Foods Pvt. Ltd
Strand Cinema Building, C.S. No. 506 of Colaba Division,
Arthur Bunder Road, Colaba,
Mumbai- 400005

Agreement and Term Details

Post receiving the form, the Baskin Robbins team reaches out to the applicant to understand the needs and evaluate the same. An applicant is then asked to sign the MOU for Baskin Robbins to share the business information. As soon as the head office approves the interest, the new franchisee must sign a 5-year agreement. 
 
On inception, Baskin Robbins provides the following training and support:
 
Business Development
This includes help with site selection, consultation with malls, negotiations, and communication with other business channels.
 
Projects
Store design, construction, contractor coordination, work monitoring, and store completion certificate.
 
Operational Support
Baskin Robbins also provides a professionally trained operations team to guide franchisees in their business and troubleshoot for rapid growth.
 
IT Support
This includes software and hardware support, training, sales, and promotion analysis.
 
Distribution
Availability of stocks, Pan India professional cold supply chain.

Also read: Is the Burger King Franchise Profitable? How to Get it? 

Proposed Areas Of Expansion

Baskin Robbins intends to expand its wings and map its footprints to various zonal locations in the country. Specifically in:

  • Delhi- North zone.
  • Tamil Nadu- South zone.
  • West Bengal- East zone.
  • Gujarat- West zone.

Conclusion

Overall, we can figure out that investing in a Baskin Robbins franchise model is quite a fruitful decision. Considering the growth graph and reputation of the brand, there is immense scope for success. Moreover, a franchise's establishment and operation process become pretty smooth with the training and support from Baskin Robbins. 







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