Important Notes

Contact Number : 1800-2090365

Origin of the Name "ASUS"

ASUS comes from the last four letters of Pegasus, the winged horse in Greek mythology that represents the inspiration of art and learning. ASUS embodies the strength, creative spirit and purity symbolized by this regal and agile mythical creature, soaring to new heights of quality and innovation with each product it introduces to the market.

ASUS DNA

The ASUS brand is founded on four core values known as ASUS DNA. ASUS DNA comprises “the 5 ASUS Virtues of Humility, Integrity, Diligence, Agility and Courage”, “Focus on Fundamentals and Results”, “Innovation and Aesthetics” and “Lean Thinking”. In order to achieve their vision of turning ASUS into the world’s most admired leading enterprise in the new digital era, their employees are encouraged to practice and develop these four foundational “genes”.

The 5 ASUS Virtues

ASUS places great importance on employee virtues. Five characteristics have been identified as key to the smooth development of processes and relationships. The five ASUS virtues are :

Humility

- Show gratitude and have sincere respect for others

- Internalize the company’s processes and possess strong team spirit

- Be sincerely introspective; when facing problems, look into areas of personal responsibility first without blaming others

- Continuously strive for self-improvement with strong self-motivation

Integrity

- Be honest, sincere and truthful, and above all, do not attempt to cheat

- Understand and honestly accept one’s own personal strengths and weaknesses

- Develop interpersonal relationships without false pretences

Diligence

- Be willing to spend more time and effort and take responsibility in order to deliver high quality work

- Focus on cost and crack down on wastage to “get more with less”

- Take the initiative to pull together every person involved in a project in order to innovate and create maximum customer value

Agility

- Be quick to grasp the key fundamentals in any situation

- Be swift in taking the right actions to create winning results

- Be quick in discovering opportunities

Courage

- Bravely confront difficulties and face challenges

- Dare to go against the grain, be able to drive constructive dialog in the event of disagreement and stick to doing the right things despite criticism

- Never be hasty in decision making, and execute only after careful thinking

Winnig Formula

ASUS, a technology-oriented company with a global staff of more than ten thousand and blessed with one of the world's top R&D teams, is renowned for high-quality products and cutting-edge innovation. As a leading company in the new digital era, ASUS offers a complete product portfolio to compete in the new millennium.

ASUS has an unyielding commitment to innovation and quality, a fact borne out by its corporate slogan—"Inspiring Innovation • Persistent Perfection" — and the numerous media, industry and governmental accolades it receives every year. In 2008, ASUS won 3,056 awards—receiving over 8 awards on average every day. The company’s revenue for the same year was 8.1 billion U.S. dollars, and it topped the IT Hardware Category of the annual league table of Taiwan’s Top 10 Global Brands with a brand value of 1.324 billion U.S. dollars. ASUS also ranks among the top 10 IT companies in BusinessWeek’s “InfoTech 100”, and has been on the listing for 11 consecutive years.

Inspired by the diverse needs of consumers in all areas and phases of life, ASUS' foremost mission is to deliver truly innovative solutions that in turn inspire consumers to reach for greater heights of productivity and fun. By leveraging its intimate understanding of the requirements of today's digital home, digital office and digital person, ASUS has the honor of claiming many world's firsts—such as the introduction of the groundbreaking Eee PC, the ingenious use of renewable materials like leather and bamboo in notebooks and the incorporation of its proprietary power-saving Super Hybrid Engine technology into its notebooks and motherboards. By pioneering many new innovations, trends and technologies that have had a genuine impact on its customers' lives and the Earth at large, ASUS hopes to garner mindshare as well as market share.

To succeed in the ultra-competitive IT industry, ASUS focuses on speed-to-market, cost and service. That is why every ASUS employee strives to master the "ASUS Way of Total Quality Management" in order to fulfill the ”Persistent Perfection” promise of the brand. Guided by these precepts, ASUS has developed a strong advantage in product design, technology, quality and value / cost. These advantages in turn constitute ASUS’ formula for success—allowing marketing to communicate these strengths to win their consumers’ hearts.

Corporate Vision

ASUS constantly strives to be an integrated 3C solution provider (Computer, Communications, Consumer electronics) that delivers innovations that simplify their customers’ lives and enable them to realize their full potential. ASUS products represent the best that technology has to offer, providing outstanding performance and aesthetics that seamlessly accommodate all lifestyles, anytime, anywhere.

Mission and Philosophy

As a major player in the IT industry, ASUS’ corporate mission is to provide innovative IT solutions that empower people and businesses to reach their full potential. ASUS’ philosophy behind product development—which is to accomplish the fundamentals well first before moving forward—has resulted in a dependable backbone of computer components such as motherboards, graphics cards, and optical storage devices. ASUS has now over 16 product lines, including its industry-redefining Eee products, desktop barebone systems, servers, notebooks, handhelds, network devices, broadband communications, LCD monitors, TVs, wireless applications, and CPT (chassis, power supply and thermal) products.

Achieving Their Mission

ASUS plans to achieve its mission through Passion for Technology, Focus on Quality, Long-term Relationships, and Perseverance.

Management Philosophy

- Inspire, motivate and nurture their employees to explore their highest potential

- Commit to integrity and diligence; focus on fundamentals and results

- Endlessly pursue to be number 1 in the areas of quality, speed, service, innovation and cost-efficiency

- Strive to be among the world-class high-tech leaders and to provide valuable contributions to humanity

Innovation & Aesthetics

ASUS pursues technological and aesthetic perfection through continuous innovation. They place themselves in their customers’ shoes to develop a deep understanding of, and genuine empathy for, their needs—enabling us to create user experiences that transcend the norm.

ASUS Design Philosophy

ASUS Design develops high-quality solutions their customers will enjoy.

Their design process is built on thorough research, early anticipation and well-planned execution.

They act with a global vision and a focus on local strengths, conditions and heritage.