| Requirement | |
|---|---|
| Investment Amount | - |
| Land Area | - |
| Return on Investment | - |
| Franchise | http://guesswatches.com/customer-help |
Important Notes
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Brothers Paul and Maurice Marciano moved to Los Angeles in 1981 and opened their first store in upscale Beverly Hills area. Guess soon began advertising, and in 1985, introduced their iconic black-and-white ads. The ads have won numerous Clio Awards. Their fashion models have included a number of supermodels, many of whom, such as Claudia Schiffer, Anna Nicole Smith, Eva Herzigova, Valeria Mazza, Kate Upton, Julia Lescova, and Laetitia Casta, first achieved prominence via these ad campaigns.
In the 1985 Robert Zemeckis movie, Back to the Future, Marty McFly (Michael J Fox) wore distinctive Guess denim clothing, which was reportedly designed specifically for the film.
During the 1980s, Guess was one of the most popular brands of denim jeans. The company was one of the first companies to create designer jeans. While the first jeans were for women, a men's line debuted in 1983. In 1984, Guess introduced its new line of watches known as "Guess", "Guess Steel", and the "Guess Collection". The watch line is still in existence today (although under different product lines) and has been joined by a number of other accessory sidelines. In 1984, they also introduced a line of baby's clothes, called "Baby Guess". The line is now incorporated with clothing for toddlers and kids called GUESS kids.
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