Important Notes

FRANCHISE ENQUIRY

If you are a manufacture or dealing in high-quality goods in the categories given below, they would like to know you! Please tell them something about yourself to enable them to explore this opportunity further.

They have always believed that to drive business better, collaboration and information sharing is vital. A supply chain runs seamlessly on collaboration and clear, real time information which furthers into benefits for the business.

They have taken a step forward, towards the same belief by developing a Spencer's Vendor Portal. This is their first initiative towards the goal of collaborating with their key vendors. Their vendors can now enjoy the privilege to access the following things through the vendor portal.

(A) INSTORE BRANDING

SPEMCER’S RETAIL OFFER THE FOLLOWING IN-STORE BRANDING OPPORTUNITIES:

• TROLLEY BRANDING: 3-way branding of shopping carts.
• BASKET BRANDING: 2-way branding of shopping baskets.
• IN-STORE PROMOTION: Kiosks and promotion table inside and outside the store. Promoters are allowed to sell products and interact with customers.
• BANNERS, STANDEES, WALL DISPLAYS: Branding on glass windows and the wall, as well as customized standess and banners
• CEILING DROP BRANDING: Branding suspended from the ceiling near cash counters and the main aisle, visible from every part of the store.
• CASH TILL BRANDING: Branding of the cash counters (high traffic areas).
• SPENCER’S OFFER LEAFLET BRANDING: Branding of the offer leaflet Spencer’s distributes every month in the catchment areas near the stores.
• PRODUCT DISPLAY: Display islands and kiosks inside and outside the store. Promoters are allowed to interact with customers and carry out promotional activities.
• RETAIL TELEVISION NETWORK: Broadcasting of your ad or programming on their in-store network covering 250 stores across the country, with multiple screens per store.

(B) PROPERTY OWNERS

If you own or deal in property that satisfies the parameters given below, they’d like to know you! Please tell them something about yourself to enable them to explore this opportunity further.

• Market Potential Value (MPV) per capita of more than 3.0
• Catchment area has demographic profile of SEC A+
• Business potential of more than Rs 800 per sq ft and property lease rental of less than Rs 40 per sq ft
• Ground floor location with a car parking area or wide road in front

Contact Details

Contact Person : Somasree Adhikari

E-mail                : [email protected]

Phone                : 03366257600

Address             : # 1st Floor, Duncan House

31, N.S Road, Kolkata - 700001

(C) IT NEEDS

Technology plays an important role in helping Spencer’s react to the demands of their customers and suppliers. They are always on the lookout for faster Point of Sale machines, productive ERP Solutions, hi-tech monitoring CCTVs and the gamut of hardware and software applications that can help improve operations and enhance the customer experience.

If you have something that you think fits the parameters given above, they'd like to know you! Please tell them something about yourself to enable them to explore this opportunity further.

(D) SUPPLIERS

If you manufacture or deal in high-quality goods in the categories given below, they'd like to know you! Please tell them something about yourself to enable them to explore this opportunity further.

Spencer’s has always believed that to drive business better, collaboration and information sharing is vital. A supply chain runs seamlessly on collaboration and clear, real time information which furthers into benefits for the business.

They have taken a step forward, towards the same belief by developing a Spencer's Vendor Portal. This is their first initiative towards the goal of collaborating with their key vendors. Their vendors can now enjoy the privilege to access the following things through the vendor portal.

• Account Re-conciliation Statement
• Sales and Stock data at region/store level
• GRN details
• PO fill rate details
• PO advances report
• Article Master
• ARS Master

Spencers Retail Ltd.

Registered Office

RPG Power Trading Co.Ltd

6 Church Lane, 1st Floor,

Kolkata – 700 001

West Bengal

Corporate office :

RPG Power Trading Company Limited,

1st Floor, 2A Lord Sinha Road,

Kolkata - 700071

West Bengal         

Tele Phone: 033-2287 0047/49

Fax: 033-2287 0048

Email: [email protected]

Customer Care : 

Email Address : [email protected]

Telephone Number : 18002660134

Please go through the link given below for different contact details of Spencers Retail Ltd.

http://corporate.spencersretail.com/contactus.php

FRANCHISE ENQUIRY

If you are a manufacture or dealing in high-quality goods in the categories given below, they would like to know you! Please tell them something about yourself to enable them to explore this opportunity further.

They have always believed that to drive business better, collaboration and information sharing is vital. A supply chain runs seamlessly on collaboration and clear, real time information which furthers into benefits for the business.

They have taken a step forward, towards the same belief by developing a Spencer's Vendor Portal. This is their first initiative towards the goal of collaborating with their key vendors. Their vendors can now enjoy the privilege to access the following things through the vendor portal.

(A) INSTORE BRANDING

SPEMCER’S RETAIL OFFER THE FOLLOWING IN-STORE BRANDING OPPORTUNITIES:

• TROLLEY BRANDING: 3-way branding of shopping carts.
• BASKET BRANDING: 2-way branding of shopping baskets.
• IN-STORE PROMOTION: Kiosks and promotion table inside and outside the store. Promoters are allowed to sell products and interact with customers.
• BANNERS, STANDEES, WALL DISPLAYS: Branding on glass windows and the wall, as well as customized standess and banners
• CEILING DROP BRANDING: Branding suspended from the ceiling near cash counters and the main aisle, visible from every part of the store.
• CASH TILL BRANDING: Branding of the cash counters (high traffic areas).
• SPENCER’S OFFER LEAFLET BRANDING: Branding of the offer leaflet Spencer’s distributes every month in the catchment areas near the stores.
• PRODUCT DISPLAY: Display islands and kiosks inside and outside the store. Promoters are allowed to interact with customers and carry out promotional activities.
• RETAIL TELEVISION NETWORK: Broadcasting of your ad or programming on their in-store network covering 250 stores across the country, with multiple screens per store.

(B) PROPERTY OWNERS

If you own or deal in property that satisfies the parameters given below, they’d like to know you! Please tell them something about yourself to enable them to explore this opportunity further.

• Market Potential Value (MPV) per capita of more than 3.0
• Catchment area has demographic profile of SEC A+
• Business potential of more than Rs 800 per sq ft and property lease rental of less than Rs 40 per sq ft
• Ground floor location with a car parking area or wide road in front

Contact Details

Contact Person : Somasree Adhikari

E-mail                : [email protected]

Phone                : 03366257600

Address             : # 1st Floor, Duncan House

31, N.S Road, Kolkata - 700001

(C) IT NEEDS

Technology plays an important role in helping Spencer’s react to the demands of their customers and suppliers. They are always on the lookout for faster Point of Sale machines, productive ERP Solutions, hi-tech monitoring CCTVs and the gamut of hardware and software applications that can help improve operations and enhance the customer experience.

If you have something that you think fits the parameters given above, they'd like to know you! Please tell them something about yourself to enable them to explore this opportunity further.

(D) SUPPLIERS

If you manufacture or deal in high-quality goods in the categories given below, they'd like to know you! Please tell them something about yourself to enable them to explore this opportunity further.

Spencer’s has always believed that to drive business better, collaboration and information sharing is vital. A supply chain runs seamlessly on collaboration and clear, real time information which furthers into benefits for the business.

They have taken a step forward, towards the same belief by developing a Spencer's Vendor Portal. This is their first initiative towards the goal of collaborating with their key vendors. Their vendors can now enjoy the privilege to access the following things through the vendor portal.

• Account Re-conciliation Statement
• Sales and Stock data at region/store level
• GRN details
• PO fill rate details
• PO advances report
• Article Master
• ARS Master

About Spencer's

Spencer’s Retail Limited, part of RP Sanjiv Goenka Group, is a multi-format retailer providing a wide range of quality products across categories such as food, personal care, fashion, home essentials, electrical and electronics to its key consumers. Specialty sections such as Spencer’s Gourmet, Patisserie, Wine and Liquor, and the recently launched Epicuisine section are some of the key differentiators in their hypermarket stores.

Spencer’s, being one of the earliest entrants into the retail space in India, introduced the Indian consumer to the concept of organized retailing. The first ever hypermarket in India was launched by Spencer’s in Hyderabad in 2000. Today, Spencer’s runs 120 stores, including 37 Hyper stores in over 35 cities in India.

Spencer’s brand positioning – Makes Fine Living Affordable – embodies its philosophy of delighting shoppers with the best products and services that enable a fine living at reasonable prices, while providing them with a warm, friendly and educational retail environment.

Their awards stand testimony to their unique position.

Heritage

Since 1863, Spencer’s has been a part of the Indian retail landscape. At one time, the Spencer’s Empire stretched from Peshawar to Cochin, from Karachi to Chittagong, spanning the length and width of undivided India. Originally owned by a British gentleman – yes, there was a Mr. Spencer (John William Spencer, to be precise) – it acquired Indian ownership in the 1960s, and became part of the RPG Group in 1989.

In 1995, RPG Enterprises, the flagship company of the RPG Group, launched 'Foodworld' as a joint venture with Hong-Kong based Dairy Farm International. The joint venture, which operated supermarkets under thename 'Foodworld' and hypermarkets under the name 'Giant', was terminated in 2006. RPG retained 48 of the 93 stores it owned. These were re-furbished and their launch under the brand name, Spencer’s, kicked off a new phase in both the history of the Spencer’s brand, and retail in India.

Since inception Spencer’s has been a consumer-centric brand, constantly innovating, pioneering formats, evolving over time but always keeping consumer needs and satisfaction center-stage. Back in 1920, they were the first grocery chain in India. In 1980, they became the first supermarket chain, and in 2001, they introduced India to the joys of hypermarket shopping.

What has remained unchanged for 150 years is the trust that the Spencer’s brand evokes. To the consumer, it carries the promise of innovation, quality, and service; the confidence that they will always be able to find a Spencer’s store at a convenient location; that it will have a pleasant ambience; and that it will offer a wide range of products at affordable prices.

Formats

As a pioneer in organized food retailing in India, the modern-day Spencer’s Retail started operations back in the early 1990s in South India. Today, it has over 135 stores spread across over 40 cities in India.

Spencer’s operates 2 distinct retail formats :

Convenience Stores

These are neighborhood stores that cater to the daily and weekly top-up shopping needs of consumers. Ranging from 1,500 to 15,000 sq. ft. in size, they stock an assortment of fruits and vegetables, food and non-food FMCG products, staples and frozen foods. The larger of these stores, having a floor area of more than 10,000 sq.ft., usually also offer a selected range of baked goodies, frozen foods, personal and home care products, baby care essentials,basic wear,and electrical equipment.

Hypermarkets

Spencer's hypermarkets are megastores that combine a supermarket with a department store. Ranging from 15,000 sq. ft to over 50,000 sq. ft. in size, they stock a wide and deep assortment of food, fashion, home and personal care, general merchandise, electrical and electronics, staples, frozen foods, and specialty sections, all under one roof.

Differentiators

Spencer’s has chosen to differentiate by establishing itself as the preferred shopping destination for young customers looking for a range of quality products that allows them to indulge in a global lifestyle, yet at affordable prices. It’s brand image of - Makes Fine Living Affordable stands - testimony to this philosophy. From daily to weekly to specialty shopping, Spencer’s strives to fulfill every need and provide maximum convenience.

Specifically, the following distinguish the Spencer’s brand and create a memorable all-encompassing shopping experience for its shoppers :

Products

Spencer’s offers the widest assortment of food and lifestyle (fashion, home, entertainment), dealing both, with brands and private labels. It has different special sections within it’s hypermarkets to delight the customer

Quality

Quality is a major reason why Spencer’s is well-regard by it’s shoppers. Spencer’s lays a huge emphasis on all-round quality in products, stores, service standards, and customer engagement programs. It’s “Quality since 1863” tagline has stood the test of time.

Heritage

Spencer’s is India’s oldest retailer tracing its roots back to1863. The brand has many firsts to it’s credits.

Innovations / Specialty

In Spencer’s hypermarkets, the shopper can find specialty sections such as a live bakery, the patisserie, a nut’s counter, a dedicated wine & liquor section, and Epicuisine.

Promotions

Spencer’s seek to offer the right products at the right time at the right price, with promotions carefully designed to suit the needs and wants of the consumers monthly, weekly and daily shopping basket.

Brand Imagery

Spencer’s stores have contemporary and international interiors, and it's extensively trained staff strive to make customers feel at home while they shop, with a welcoming and trusted attitude.

Ambience

Throughout its long history, Spencer’s has been a recognized and respected player in the Indian grocery business, and is synonymous with quality goods and services, trusted by India’s exploding population of the upwardly mobile middle class.

Spencer’s has continually helped reshape the retail landscape in India, introducing a host of innovations to make shopping an even more convenient and enjoyable activity for the consumer, by creating an ambience that the consumer appreciates.

Design Philosophy

Spencer’s designs its stores so as to deliver its brand promise in a sophisticated manner, thereby differentiating itself from competition. Over the years, Spencer’s has built a loyal customer base and a strong brand equity because of this.

Central to the retail design strategy is it’s unique brand positioning of ‘Makes Fine Living Affordable,’ derived from its consumers’ transition from a price-conscious purchaser to a global-minded, well-travelled citizen of the world who is looking out for authentic international flavors and experiences. Spencer’s has consequently evolved from being just another grocery retailer to being a world-class hypermarket retailer.

It’s philosophy translates to every element in the store :

- Storefront Design : The store entrance resembles that of an entrance arch, leading in the shopper to a world that is welcoming and exciting

- Interior Design : To ensure that shoppers enjoy a warm, friendly ambience with an upscale look and feel, the interiors are carefully chosen based upon the specific location of the store. The storeshave color-corrected lighting, carefully selected veneers and textures that complement the color palette of the brand, thereby creating a fresh, cheerful, and expansive feel.

- Shopfit Design : The emphasis is on attractive, space-efficient, and low-maintenance presentation of modern, international goods alongside local products. The stores strive to drive product experiences through hubs.

- Graphics & Signage : Shopping at Spencer’s is a visual treat, enhanced by “Heritage boards” that tell the Spencer’s history, curved signage featuring the signature “Makes Fine Living Affordable” tagline, and category-specific color arches suspended over zones and departments to provide visual relief and act as navigational aids.

Visual Merchandising Initiatives

At Spencer’s, visual merchandising is taken very seriously, with the objective of using theatre and edutainment to depict Spencer’s as a retailer which ‘Makes Fine Living Affordable’.

This is evident in the hotspots and focal points dispersed around the store, which carry thematic product displays to welcome shoppers and give them the opportunity to absorb the ambience that constitutes a ‘fine living” experience, before continuing their journey of exploration through the stores.

It also extends to the presentation of merchandise in a store. Category-specific color-coding allows easy navigation, while visual metaphors of “farm-fresh” and “Fine Living” drive home its brand promise. Models of seafood, meats, breads, and cheese highlight the fish & meat and delicatessen section.

Own Brands

Spencer’s own brands, commonly referred to as private label, offer a wide range of products ranging from food to personal care to fashion to home utility items. Spencer’s Smart Choice, Tasty Wonders, Clean Home and Maroon are some of its own brands which host a varied choice that caters to the need of a modern household.

The Spencer’s own brands cover a lot of articles in the food space, including rice, pulses, whole spices, dry fruits and nuts, sauces, instant noodles, breakfast cereals, honey, breads, beverage, wafers, pickles, jams and cookies. Spencer’s is mindful of catering to local tastes, and therefore its vegetable and fruit pickles are customized to regional flavors as well. It’s personal care range includes items such as face wipes, tissues, baby needs, and hand wash, while it’s home care range includes detergents, dishwashing soaps, toilet cleaners and floor cleaners. Maroon is another of it's own brands, which provides premium home care solutions. From cooking to serving, Maroon is your complete kitchen partner. Its assortment includes premium storage and kitchen utensils, beautifully designed melamine ware, and foil wraps. There are also smart backpacks and convenient travel accessories that Spencer’s sells through its private label brands.

In the fashion and apparel space, Spencer’s offers both contemporary and classic looks through its own brands, which cater to casualwear, loungewear, leisurewear, formal-wear, and accessories such as leather items, casual jewellery and footwear. Some of the popular private label brands are Island Monks, Mark Nicolas, Asankhya, Scorez, La Bonita and Island Monks Kids.

Overall, the Spencer’s private brand ties into its positioning of Makes Fine Living Affordable, and therefore all the products are conveniently priced and promise great quality.