Important Notes

For Business Enquiry

Contact Number : 022-28383581

Location

Lovable Lingerie

Address : No.18/2, Opp Khodays Breweries Ltd. Konanakunte Cross, Kanakpura Road, Bangalore-560062 India.

Email Address : [email protected]

Telephone Number : +91 9611990988

Corporate Office

Address : A-46 , Road no 2 MIDC , Andheri (East) Mumbai 400093

For Business Enquiry

Contact Number : 022-28383581

Their Company, incorporated in the year 1987, is one of India’s leading women’s innerwear manufacturers. Their products include brassieres, panties, slips / camisoles, homewear, shapewear, foundation garments and sleepwear products. On December 26, 1995, their Company was licensed the brand “Lovable” from Lovable World Trading Company, USA. Subsequently, by an agreement dated December 23, 2000, their Company acquired the brand “Lovable” from Lovable World Trading Company, USA on an exclusive basis for the territories of India, Nepal, Sikkim and Bhutan. The innerwear products manufactured under the brand “Lovable” cater to the premium segment market in India.

“Lovable” and “Daisy Dee” are their flagship brands. Their brand “Lovable” is amongst the top three most preferred brand in women’s innerwear in India .As part of their growth strategy, they have diversified their portfolio of brands and acquired brands like “Daisy Dee” from Maxwell Industries Limited through a memorandum of understanding dated March 18, 2004 to cater the mid segment market in India and also acquired the brand “College Style” from Levitus Trading Limited, Hong Kong through a deed of assignment dated March 17, 2009 to cater to the young segment of India. Their Company has also in the past marketed the “Vanity Fair” brand of women’s innerwear garments, which was licensed from VF Corporation Inc., USA.

Their Company’s core competency lies in understanding the prevailing trends in the women’s innerwear market and the buying preferences of their customers and accordingly manufacturing quality innerwear garments to assure their customers of product quality and fit consistency in trendy women’s innerwear. In addition, their competency also lies in identifying the gaps and foraying into the untapped women’s innerwear market segments with unique products. In the year 1995 their Company identified that the Indian market was developing and there was potential for launching and sustaining a premium women’s innerwear brand and pursuant to a license agreement with Lovable World Trading Company, USA (“LWTC”) they acquired the technical expertise for producing international standard innerwear for women. their Company has its design studio since 1996. It was started and managed by their designers who were trained in the women’s innerwear design at Lovable USA’s studio in Atlanta.

They believe their Company has been successful in establishing one of the first international women’s innerwear brand in the Indian market. Their Company is a marketing centric organisation, which works on the consumer’s need and accordingly modifies the innerwear product and design know-how. Their Company sources certain international innerwear materials like lace and fabric for the women’s innerwear products it manufactures and retails to premium outlets. Their Company segments the customer as per their psychographics, biases and affinities, and the look and fit and features desired. Their Company has established their product segments like All Day Long, Cotton Essensuals, Encircle and Tease, at a time when women’s innerwear market was at its nascent stage. They believe that these focused segments and their customer franchise remain their strength till today.

Their Company is headquartered in Mumbai, Maharashtra and has three (03) manufacturing facilities of which two (02) are situated at Kanakapura road in Bengaluru and one (01) is situated in Roorkee, Uttarakhand. Their two (02) manufacturing facilities situated in Bengaluru, Karnataka commenced operations in the year 1995 and the year 2005, respectively and have a total installed capacity of 30 lac pieces each per annum to manufacture brassiere and panties. Going forward, they propose to implement a project for modernization and integration at a new location in Doddakalasandra, Bengaluru which will result in increase in capacity and value-addition by 25 lacs pieces per annum. The manufacturing unit situated at Roorkee, Uttarakhand commenced operation in February, 2010 and has an installed capacity of 7.5 lac pieces per annum to manufacture brassiere and panties.

Their first manufacturing facility was set up as per the specifications from LWTC. Similarly their other two manufacturing units maintain the same specifications to maintain international standards. Production lines were set up as per the layouts and configurations that were in use at their licensor’s factories. Their production managers received training at LWTC’s factory in Costa Rica, Central America.

In order to keep up with consumer tastes and fashion cycles, their Company has set up an in house design studio for developing innerwear products and creating styles to meet the global standards. They have a design studio in Bengaluru, Karnataka with the latest equipments and a team of designers. Their design studio is equipped with latest software with requisite hardware like digitiser, pattern grader, sampling, sewing machines and sample analyser. Their design studio has a team of designers, pattern makers and sample makers who put together international trends and innovative features in their innerwear products and which are updated from visits to international women’s innerwear and raw materials fairs, industry literature and women’s innerwear websites. Their Company continuously works on the basis of consumer feedback, by visiting trendsetting international markets and meeting market participants at such markets.

Vision

To Be India's foremost branded lingerie company with robust brands.

Mission

- To generate more, every moment.

- Achieve Market defining Leadership in chosen segments.

- To continue to pioneer / bring to the Indian market each major innovation / paradigm shift in lingerie.

- To populate each viable segment of the lingerie market with Lovable Lingerie brands.

- To drive long term profits and sustainable growth by nurturing healthy brands operating in valuable segments.

- To make LLL a great place to work by fostering talent and providing growth opportunities for Lovable Lingerie's best associates / colleagues.

- To supplant Lovable Lingerie's best brands and best knowledge to more countries whose markets show similar characteristics as India's

- To create sustainable competitive advantage by focusing on the evolving consumer.

- Use differentiated marketing to rise above parity and commodisation in product markets.

Values

- Guiding Principle of Customer-centric Ideation : Believe totally in thinking customer at all times With customer as the Focus, coming up with Ideation in creating solutions to cater to their every desire.

- Osmosis of Thought : Facilitating the osmosis of ideas, thoughts and Innovations through the company ecosystem.

- Openness : Fostering diversity of opinion in all fora and in all interactions within the company by encouragement. Listening without bias and pre-conceived fixations and with respect to all colleagues. Giving and Receiving critique.

- Ear-to-Opportunity : Always an ear to the shifting sands of the consumers changing habits and preferences. As more evolved and premium-consuming patterns take root for products and services, LLL must grasp those opportunities to create possible growth options.

- Action soon : In the growth phase of the Indian consumer economy, opportunities to build valuable assets will abound and with them, will lie the risks that must be mitigated, then assumed. While analyzing opportunities and risk, LLL's accent is on speedy decision-making and actions.

- Excellence a relentless pursuit : Continuous Improvement through little nitty-gritty steps in all functions of the company. Processes & Capabilities building for sustained long term success.

- Seamless organization benefits : Building an organization culture that fosters seamless thought flow and liberally extends support beyond the function.

- Pioneering Spirit : In growing economies, the pioneers exploring spirit must be kept burning at all times. Only that throws up radical opportunities for tilting against a market where parity and competition are continuously increasing. Then experimentation and calculated risk-taking must increase Probabilities of success in any initiative.

- Global Outlook : Supplanting the very same values of customer-centric ideation, osmosis of thought, ear-to-opportunity, Action-orientation and Pioneering to more geographies where Lovable Lingerie back themselves to build valuable businesses.

Group Company

- FEDERAL BRANDS LIMITED

- HYPE INTEGRACOMM PRIVATE LIMITED

- La Reine Fashions Private Limited

- Holstein Ecofoods Private Limited

- Strategy Games Private Limited

- Bellini Fashions Private Limited

- Lovable Lifestyles Private Limited

- Vinay Hosiery Private Limited

- Reddy and Pathare Elastics Private Limited

- Techknit Industries

- Aadhunik Vitharak

Brands

Lovable Fashion Lingerie

- Acquired from US Principal, Lovable World Trading Co. in 2000

- Operates in super Premium & Premium Segment

- First International Brand to successfully launch in India

- Has a commanding market share of the Premium Lingerie

Daisy Dee

- Launched in the year 2004

- Operates in Mid - Market Segment

- Market Leader in Southern States & foraying in other regions

College Style

- Acquired in 2009 and launched in the same year.

- Operates through the network of Daisy Dee

- Targetted at the young with contemporary products