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Franchise	https://www.lacoste.in/contactus/

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SPORTS AND LEISURE APPAREL LIMITED

ADDRESS (1) : B-207 A, NOIDA PHASE-2, NOIDA, UP-201305

ADDRESS (2) : 408, 4TH FLOOR, SIGNATURE TOWER-B, SOUTH CITY-1, NH-8, GURGAON – 122001, HARYANA

CONTACT NUMBER : +91 120 4242690 (CHARGEABLE AS PER YOUR SERVICE PROVIDER)

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The history of Lacoste is the story of a tennis legend whose inventions changed the entire sport and revolutionized the clothing industry forever.

1921

THE DEBUT : BORN IN 1904, RENÉ LACOSTE WINS HIS FIRST TOURNAMENT AT AGED 17 AND THE FRENCH OPEN FOR THE FIRST TIME IN 1924. THE PRESS NOTE HIS PERFECTIONIST APPROACH AND PREDICT A PLAYER OF GREAT CLASS.

1922

SUZANNE LENGLEN : INSPIRED BY TENNIS CHAMPION SUZANNE LENGLEN, HE FOCUSES HIS ENERGY AND STRENGTH TO PRODUCE MORE SPONTANEOUS MOVEMENTS.

1923

THE ALLIGATOR : CRITICAL PRESS ACCLAIM FOR RENE LACOSTE'S STRENGTH AND PERFORMANCE QUICKLY FOLLOW. HEARING OF A BET OVER AN ALLIG ATOR SKIN SUITCASE, A JOURNALIST NICKNAMES HIM THE "ALLIGATOR".

1924

SIMONE THION DE LA CHAUME : SIMONE THION DE LA CHAUME, FUTURE WIFE OF RENÉ LACOSTE, WINS THE BRITISH GIRLS AMATEUR GOLF CHAMPIONSHIP.

1926

THE FIRST CROCODILE : INSPIRED BY HIS NICKNAME, LACOSTE ASKS HIS FRIEND ROBERT GEORGE TO DESIGN A CROCODILE. THE NOW FAMOUS LOGO MAKES ITS FIRST APPEARANCE EMBROIDERED ON THE BLAZER OF RENÉ LACOSTE.

ROLAND GARROS : A NEW STADIUM IS BUILT IN PARIS FOR THE FRENCH TEAM "THE MUSKETEERS" TO DEFEND THEIR TITLE IN THE DAVIS CUP.

NUMBER ONE : HE WINS THE SINGLES AND DOUBLES AT THE FRENCH OPEN AND WIMBLEDON, AND THE US OPEN SINGLES, BECOMING THE WORLD # 1.

DAVIS CUP : CAPTAINED BY LACOSTE, THE FOUR PLAYERS WHO EMBODY THE SPIRIT OF FRENCH TENNIS DEFEAT THE AMERICAN TEAM TO WIN THE DAVIS CUP.

1929

THE LAST MATCH : IN HIS LAST MATCH, RENÉ LACOSTE WINS ROLAND GARROS, BEATING FELLOW MUSKETEER JEAN BOROTRA IN THE FINAL.

1926

RENÉ LACOSTE IN SHORT SLEEVES : INSPIRED BY POLO PLAYERS IN LONDON, RENÉ LACOSTE ADOPTS THE SHORT-SLEEVED SHIRT WHICH ALLOWS GREATER FREEDOM OF MOVEMENT, GIVING BIRTH TO THE CONCEPT OF FUNCTIONAL ELEGANCE.

1927

SIMONE THION DE LA CHAUME : RENÉ MEETS HIS FUTURE WIFE, SIMONE THION DE LA CHAUME, 13-TIME FRENCH GOLF CHAMPION. THEY MARRY AND HAVE FOUR CHILDREN.

1928

THE TENNIS BALL MACHINE : RENÉ LACOSTE INVENTS THE TENNIS BALL MACHINE TO IMPROVE HIS TECHNIQUE. THE MACHINE WILL TRAIN GENERATIONS OF PLAYERS.

WRITINGS : RENÉ LACOSTE PUBLISHES TENNIS, REVEALING A NUMBER OF HIS TECHNIQUES. IT IS TRANSLATED INTO MULTIPLE LANGUAGES.

CHANTACO GOLF COURSE : THE LACOSTE FAMILY HOME IS REBORN AS A GOLF COURSE, MUCH VISITED BY THE PRINCE OF WALES, CLARK GABLE AND CHARLIE CHAPLIN.

1931

THE CAPTAIN : RENÉ LACOSTE COACHES THE FRENCH TEAM TO DAVIS CUP VICTORY. HIS TEAM INCLUDES FELLOW MUSKETEERS COCHET AND BOROTRA.

1933

THE FIRST CAMPAIGN : LACOSTE LAUNCHES ITS FIRST ADVERTISING CAMPAIGN FOR THE POLO SHIRT.

INDUSTRIAL PRODUCTION : RENÉ LACOSTE AND ANDRÉ GILLER LAUNCH THE LACOSTE L.12.12 POLO SHIRT. MADE OF A NEW BREATHABLE FABRIC, PETIT PIQUÉ JERSEY, AND FEATURING THE CROCODILE LOGO, THE SHIRT IS FLEXIBLE AND LIGHTWEIGHT.

1940

RENÉ LACOSTE, PRESIDENT FFT : RENÉ LACOSTE IS APPOINTED IN 1941 AS PRESIDENT OF THE FÉDÉRATION FRANÇAISE DE TENNIS AND SERVES UNTIL 1943.

1951

COLOUR : LACOSTE LAUNCHES A COLOUR RANGE FOR THE PETIT PIQUÉ POLO, INFUSING THE BRAND WITH A CHEERFULNESS TO MATCH ITS ELEGANCE.

1958

ON THE COVER : MERVYN ROSE IS WEARING LACOSTE ON THE COVER OF TENNIS DE FRANCE FURTHER ALIGNING THE BRAND WITH THE SPORT.

THE LACOSTE SHOE : LACOSTE CREATES A LIGHT YET RESILIENT TENNIS SHOE COMBINING PERFORMANCE AND COMFORT WITH ELEGANCE.

KIDS : LACOSTE LAUNCHES ITS FIRST COLLECTION FOR CHILDREN.

1961

THE POLO COLLAR : RENÉ LACOSTE PATENTS HIS POLO COLLAR. THE UNIQUE, THICKER COLLAR CAN BE UPTURNED TO PROTECT THE NECK FROM SUN DURING PLAY.

1963

THE STEEL TENNIS RACKET : RENÉ LACOSTE REVOLUTIONIZES THE TENNIS WORLD WITH THE INVENTION OF THE STEEL TENNIS RACKET. THE INVENTION PROVIDES SUPERIOR AERODYNAMICS AND PAVES THE WAY FOR THE MODERN TENNIS RACKET.

1964

ANTI-VIBRATION DAMPENER : RENÉ LACOSTE DEVELOPS AND PATENTS THE FIRST ANTI-VIBRATION DAMPENER FOR THE TENNIS RACKET. THIS INNOVATIVE DEVICE ABSORBS VIBRATIONS FROM THE IMPACT OF THE BALL, REDUCING THE RISK OF INJURY.

CATHERINE LACOSTE, DAUGHTER OF RENÉ LACOSTE AND SIMONE DE LA CHAUME, BECOMES THE WORLD AMATEUR GOLF TEAM CHAMPION.

1966

BLOUSON SPORTS JACKET : LACOSTE DESIGNS THIS COMFORTABLE YET ELEGANT ICONIC JACKET TO REPLACE THE TRADITIONAL BLAZER ON THE COURTS.

FRENCH NATIONAL SKI TEAM : LACOSTE DESIGNS THE UNIFORM FOR THE FRENCH NATIONAL SKI TEAM.

1967

SETTING RECORDS : CATHERINE LACOSTE BECOMES THE FIRST FOREIGNER AND THE YOUNGEST PLAYER TO WIN THE WOMEN'S US OPEN GOLF CHAMPIONSHIP.

1968

FRAGRANCE : LACOSTE LAUNCHES ITS FIRST FRAGRANCE, "EAU DE SPORT", IN A MINIMAL WHITE BOTTLE FRAMED BY THE BRAND'S ICONIC GREEN PIPING.

1969

DOUBLE VICTORY : CATHERINE LACOSTE SECURES A DOUBLE VICTORY AT THE U.S. AMATEUR AND BRITISH LADIES CHAMPIONSHIP.

GILET GLÉNAN CARDIGAN : A FAVOURITE OF RENÉ LACOSTE, THIS STYLISH AND SPORTY PURL-KNITTED CARDIGAN IS WORN BOTH ON AND OFF THE COURT.

LEATHER GOODS : LACOSTE LAUNCHES THE FIRST BAG RANGE, A FUNCTIONAL YET ELEGANT LINE.

THE POLO DRESS : STRAIGHT AND FITTED, THE SISTER TO THE ICONIC POLO SHIRT CAPTIVATES ATTENTION WITH ITS ELEGANTLY STYLED SILHOUETTE.

JEAN GARAIALDE : WINNER OF THE OPEN DE FRANCE, GARAIALDE REMAINS THE NO.1 FRENCH GOLFER UNTIL 1985 AND REIGNS OVER THE SPORT FOR 40 YEARS.

1970

THE SAILOR SWEATER : BOTH FUNCTIONAL AND CHIC, THIS SWEATER DESIGNED FOR SAILING SOON BECOMES A CLASSIC PIECE OF EVERYDAY WEAR.

RUBEN TORRES : RUBEN TORRES IS APPOINTED FASHION DESIGNER OF LACOSTE.

1971

ROLAND-GARROS : LACOSTE BECOMES THE OFFICIAL SPONSOR OF ROLAND-GARROS. EACH YEAR THE BRAND DESIGNS A COLLECTION FOR THE FRENCH OPEN.

THE DAMPER : RENÉ LACOSTE INVENTS AND PATENTS THE "THE DAMPER", A NEW VIBRATION ABSORPTION DEVICE LOCATED IN THE RACKET HANDLE.

1976

LACOSTE LAUNCHES THE "CROCODILES" ADVERTISING CAMPAIGN.

1977

THE PRESIDENT : IN 1976 RENÉ LACOSTE IS INDUCTED INTO THE INTERNATIONAL TENNIS HALL OF FAME. IN 1977 HE BECOMES PRESIDENT OF THE FRENCH TENNIS FEDERATION.

1981

1ST BOUTIQUE : THE FIRST LACOSTE BOUTIQUE OPENS ON AVENUE VICTOR HUGO, PARIS.

SUNGLASSES : LACOSTE LAUNCHES THE 101 SUNGLASSES RANGE. ELEGANT AND HIGH PERFORMING, THE SUNGLASSES ARE A HIT ON AND OFF COURT.

TOWEL AND BATHROBE COLLECTION : LACOSTE DEVELOPS ITS FIRST TOWEL AND BATHROBE COLLECTION INSPIRED BY ITS RANGE OF ELEGANT SPORTS ATTIRE. THIS LINE IS PRECEDED BY AN INITIAL BATH TOWEL LINE IN THE EARLY 1970S.

FABRICE SANTORO LACOSTE AMBASSADOR : FRENCH TENNIS PLAYER FABRICE SANTORO BECOMES A LACOSTE AMBASSADOR, WINNING 24 TITLES DURING A TWENTY-ONE YEAR CAREER.

1983

SEVERIANO BALLESTEROS LACOSTE AMBASSADOR : SEVERIANO BALLESTEROS, THE LEGENDARY GOLF PLAYER, WINS THE AUGUSTA MASTERS IN THE USA.

THE DRIVER : RENÉ LACOSTE PATENTS AN INNOVATIVE NEW GOLF CLUB MADE WITH VIBRATION-ABSORBING POLYURETHANE. STABLE, LIGHTER AND MORE RESISTANT IT PAVES THE WAY FOR MODERN GOLF CLUBS.

1984

EAU DE TOILETTE FOR MEN : LACOSTE LAUNCHES A LINE OF FRAGRANCES. FRESH AND INVIGORATING THEY EMBODY THE BRAND'S KEY VALUES OF ELEGANCE, AUTHENTICITY AND JOIE DE VIVRE.

1985

THE SAILBOAT : THE LACOSTE 42 YACHT IS LAUNCHED AT THE PARIS INTERNATIONAL BOAT SHOW. THE SAILBOAT EMBODIES THE LACOSTE VALUES OF STYLE AND HIGH PERFORMANCE.

THE TENNIS SHOE : INITIALLY LAUNCHED IN 1983, LACOSTE DEVELOPS ITS TENNIS SHOE RANGE IN 1985. COMBINING HIGH PERFORMANCE WITH COMFORT THE SHOE IS A HIT ON THE COURTS.

1986

GUY PAULIN : GUY PAULIN IS APPOINTED FASHION DESIGNER OF LACOSTE.

1987

THE COATED PETIT PIQUÉ LINE : LACOSTE LAUNCHES A LINE OF SPORTS BAGS IN COATED PETIT PIQUÉ AN INNOVATIVE MATERIAL FOR ITS TIME. MODERN AND LIGHT, THE BAG IS CHARACTERIZED BY THE TRADEMARK PETIT PIQUÉ KNIT AND ICONIC CROCODILE.

1988

THE EQUIJET : RENÉ LACOSTE REVOLUTIONIZES SPORTS EQUIPMENT DESIGN WITH THE EQUIJET TENNIS RACKET, AN INVENTION THAT COMBINES THE BENEFITS OF WIDE AND SMALL RACKET HEAD SIZES.

HENRI LECONTE, LACOSTE PLAYER : FRENCHMAN HENRI LECONTE IS A FINALIST AT ROLAND-GARROS AND BECOMES A CROWD FAVOURITE AROUND THE WORLD.

1991

FRENCH VICTORIES : FIFTY-NINE YEARS AFTER THE VICTORY OF THE MUSKETEERS, THE LACOSTE SPONSORED FRENCH TEAM WINS THE DAVIS CUP. FIVE YEARS LATER THE TEAM WINS ITS EIGHTH TITLE AT MALMÖ, SWEDEN.

1993

THE WATCH : THE LACOSTE WATCH MAKES ITS DEBUT, ENRICHING THE BRAND'S LIFESTYLE RANGE. THE DISTINCTIVE TIMEPIECE HAS A GREEN TRIM WITH A PIQUÉ-TEXTURED DIAL AND STRAP, INSPIRED BY THE BRAND'S FAMOUS POLO SHIRT.

1994

GILLES ROSIER FASHION DESIGNER : GILLES ROSIER IS APPOINTED FASHION DESIGNER OF LACOSTE.

1995

OPENING OF THE 1ST US BOUTIQUES : THE FIRST AMERICAN LACOSTE BOUTIQUES OPEN IN PALM BEACH AND BAL HARBOUR, FLORIDA, FOLLOWED BY NEW YORK.

1996

WEBSITE : THE FIRST LACOSTE WEBSITE IS LAUNCHED AT WWW.LACOSTE.COM

1997

FED CUP : LACOSTE PLAYERS SANDRINE TESTUD, ALEXANDRA FUSAI AND NATHALIE TAUZIAT WIN THE FED CUP, THE WORLD CHAMPIONSHIP OF WOMEN'S TENNIS.

PATRICIA MEUNIER-LEBOUC, LACOSTE GOLF PLAYER : PATRICIA MEUNIER-LEBOUC, A LACOSTE GOLF PLAYER, WINS THE IRISH OPEN GOLF CHAMPIONSHIP.

1998

NATHALIE TAUZIAT, LACOSTE TENNIS PLAYER : NATHALIE TAUZIAT BECOMES THE FIRST FRENCH WOMAN TO REACH THE WIMBLEDON FINALS SINCE SUZANNE LENGLEN IN 1925.

1999

JOSE-MARIA OLAZABAL : JOSÉ MARIA OLAZÁBAL WINS THE MASTERS GOLF CHAMPIONSHIP IN AUGUSTA, USA.

2002

CHRISTOPHE LEMAIRE & FASHION SHOW : CHRISTOPHE LEMAIRE BECOMES FASHION DESIGNER OF LACOSTE, SUCCEEDING GILLES ROSIER. IN SEPTEMBER 2003 LEMAIRE PRESENTS LACOSTE'S FIRST EVER FASHION SHOW, IN NEW YORK CITY.

NEW LOGO : THE WORLD-RENOWNED CROCODILE LOGO UNDERGOES A FACELIFT TO MEET CONTEMPORARY TASTES.

2005

THE TENNIS SHOE : LACOSTE RELAUNCHES ITS 1963 TENNIS SHOES WITH CONTEMPORY COLOURS AND PATTERNS. THEY ARE NAMED "RENÉ" IN TRIBUTE TO THEIR INVENTOR, AND ARE SOLD IN THE ORIGINAL 60S DESIGNED BOX.

2006

THE FOUNDATION : THE RENÉ LACOSTE FOUNDATION IS CREATED. ITS MISSION IS TO SUPPORT AND FUND PROJECTS FOR CHILDREN TO TRANSMIT KEY VALUES THROUGH SPORT: TEAM SPIRIT, PERSEVERANCE, TENACITY, MOTIVATION AND RESPECT FOR OTHERS.

2008

75TH ANNIVERSARY & LACOSTE FUTURE : LACOSTE CELEBRATES ITS 75TH ANNIVERSARY ON THE CENTRE COURT AT ROLAND GARROS. TO COMMEMORATE ITS 75TH ANNIVERSARY, LACOSTE PRODUCES A 3D TV SPOT ENVISIONING TENNIS 75 YEARS IN THE FUTURE.

2009

THE CAMPANAS BROTHERS : THE CAMPANAS BROTHERS DESIGN LIMITED SERIES LACOSTE POLOS FEATURING REPTILE-INSPIRED MOTIFS.

2010

FELIPE OLIVEIRA BAPTISTA : FELIPE OLIVEIRA BAPTISTA TAKES OVER AS FASHION DESIGNER OF LACOSTE. THE LEADING PORTUGUESE DESIGNER OFFERS AN ESSENTIAL REINTERPRETATION OF THE LACOSTE BRAND VALUES.

EAU DE LACOSTE : LACOSTE RELAUNCHES ITS FRAGRANCE, EAU DE LACOSTE, REVISITING AND MODERNIZING THE ICONIC BOTTLE. THE LACOSTE POLO SHIRT IN A FRAGRANCE COLLECTION.

LACOSTE L!VE : THE NEW CLOTHING COLLECTION LACOSTE L!VE INVOKES THE PLAYFUL, INNOVATIVE SPIRIT OF THE MAN BEHIND THE CROCODILE, RENÉ LACOSTE, COMBINING SPORTY HERITAGE AND IMPECCABLE FRENCH ELEGANCE WITH AN IRREVERENT TONE.

LACOSTE LAB : LACOSTE CREATES WITH FASHION DESIGNER CHRISTOPHE PILLET THE LACOSTE LAB, EXPLICITLY TO PROMOTE INNOVATION. NEWLY DEVELOPED PRODUCTS INCLUDE AN EXCLUSIVE RANGE OF BICYCLES, FOOTBALLS, MOTORCYCLE HELMETS, SURFBOARDS AND SKIS.

2011

PARIS & HAMBURG FLAGSHIPS : A NEW LACOSTE FLAGSHIP STORE DESIGNED BY CHRISTOPHE PILLET OPENS IN PARIS ON THE CHAMPS-ELYSÉES, FOLLOWED BY HAMBURG.

1ST WOMEN'S BOUTIQUE, PARIS : FOR THE FIRST TIME IN ITS HISTORY, LACOSTE OPENS A BOUTIQUE AND LAUNCHES A SEASONAL COLLECTION ENTIRELY FOCUSED ON WOMEN.

SHIBUYA TOKYO FLAGSHIP : LACOSTE UNVEILS ITS FIRST STORE IN SHIBUYA, TOKYO, FOLLOWED BY MIAMI AND A NEW FLAGSHIP IN KNIGHTSBRIDGE, LONDON.

2012

THE L.12.12 LEATHER GOODS COLLECTION : INSPIRED BY THE CLASSIC LACOSTE BAG, THE L.12.12 RANGE IN COATED PETIT PIQUÉ IS MODERN, FLEXIBLE AND FUNCTIONAL. IT BECOMES A SUCCESS, OFFERING WOMEN A RANGE OF COLOURS AND SIZES TO SUIT ANY OUTFIT.

2 CROCODILES A SECOND : TO DATE, 53 MILLION LACOSTE PRODUCTS HAVE BEEN SOLD THROUGH 1,165 STORES AND OVER 2000 DEPARTMENT STORES ACROSS 114 COUNTRIES. TWO CROCODILES ARE NOW SOLD EVERY SECOND.

SUNGLASSES "148" : FOR ITS 80TH ANNIVERSARY, LACOSTE RELAUNCHES ITS CLASSIC AVIATOR SUNGLASSES, ADDING COLOUR FOR A STYLISH, CONTEMPORARY LOOK.

GUSTAVO KUERTEN : LACOSTE ANNOUNCES A FIVE-YEAR PARTNERSHIP WITH THE FAMOUS BRAZILIAN TENNIS PLAYER, GUSTAVO KUERTEN, WHO BECOMES THE FACE OF THE NEW "UNCONVENTIONAL CHIC" CAMPAIGN.

10 MILLION FANS : THE LACOSTE FACEBOOK PAGE ATTRACTS 10 MILLION FOLLOWERS.

2013

80TH ANNIVERSARY : TO MARK THIS HISTORIC OCCASION LACOSTE RELEASES AN ANNIVERSARY LOGO ALONG WITH SPECIAL COLLECTION OF SPORTSWEAR AND ACCESSORIES.

2014

THE BIG LEAP FILM: "LIFE IS A BEAUTIFUL SPORT" : LACOSTE LAUNCHES ITS NEW BRAND SIGNATURE WITH "THE BIG LEAP" FILM DIRECTED BY SEB EDWARDS AND, TO DATE, THE RECIPIENT OF NUMEROUS INTERNATIONAL FILM AWARDS.

OLYMPIC AND PARALYMPIC GAMES : LACOSTE IS PROUD TO BE THE OFFICIAL PARTNER OF THE OLYMPIC AND PARALYMPIC TEAMS OF FRANCE. THE BRAND IS AT THE HEART OF SPORTING EXCELLENCE, ASSERTING ITS CORE VALUES OF AUTHENTICITY, AUDACITY AND "JOIE DE VIVRE".

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