Requirement
Investment Amount	-
Land Area	-
Return on Investment	-
Franchise	http://www.funskoolindia.com/site/corporate

Important Notes

CORPORATE SALES

While Funskool caters to its primary customers - children and families - through various retail outlets, it reaches out to its secondary customers through a different channel - institutional sales or corporate sales.

This forms a key segment as corporates in turn reach out to their primary customers. Their secondary customers comprise FMCGs, pharmaceuticals, educational institutions, the airline industry, insurance sectors and many more. They identify the purpose of their campaign to associate with Funskool products and offer solutions accordingly.

One of the prominent ways in which many corporates have tied up with them is by adding value to their brand / product by packaging it with theirs. This is a customised solution offered by them when the mother pack is synergised with Funskool product (as a CPU) to augment the brand's mileage.

So if you have a requirement to promote your products and wish to reach your target segment that serves as a common audience for both, Contact them with your requirements and they will be delighted to offer you a solution.

Retail Foray

While Funskool products are available in every leading toy store in the country, both online and offline, Funskool has also embarked on its own chain of retail stores, to provide customers with a unique shopping experience where they can browse through Funskool's vast range and make their choices.

Currently, six Funskool retail stores are fully operational in different parts of the country, offering Funskool's toys, games, puzzles, activity sets and merchandise to customers. Located in Indore, Coimbatore, Amritsar, Ghaziabad, Hyderabad and Kochi, these stores are operated through a franchise mode.

Plans are on to open more such stores in other cities in India. So if you wish to join hands with Funskool and become a franchisee, here's your chance! Go to the 'Corporate Enquiry' section on the Funskool Official website through the 'Corporate Enquiry' tab and fill in the requisite information.

Main Office

Address : Tarapore Towers, 6th Floor 826, Anna Salai, Chennai - 600 002.

Contact Number (Main Office) : +91 44 30262626 / +91 44 3026 2627

Fax Number : 044 30262627

Email Address (Customer Support) : [email protected]

CORPORATE SALES

While Funskool caters to its primary customers - children and families - through various retail outlets, it reaches out to its secondary customers through a different channel - institutional sales or corporate sales.

This forms a key segment as corporates in turn reach out to their primary customers. Their secondary customers comprise FMCGs, pharmaceuticals, educational institutions, the airline industry, insurance sectors and many more. They identify the purpose of their campaign to associate with Funskool products and offer solutions accordingly.

One of the prominent ways in which many corporates have tied up with them is by adding value to their brand / product by packaging it with theirs. This is a customised solution offered by them when the mother pack is synergised with Funskool product (as a CPU) to augment the brand's mileage.

So if you have a requirement to promote your products and wish to reach your target segment that serves as a common audience for both, Contact them with your requirements and they will be delighted to offer you a solution.

Retail Foray

While Funskool products are available in every leading toy store in the country, both online and offline, Funskool has also embarked on its own chain of retail stores, to provide customers with a unique shopping experience where they can browse through Funskool's vast range and make their choices.

Currently, six Funskool retail stores are fully operational in different parts of the country, offering Funskool's toys, games, puzzles, activity sets and merchandise to customers. Located in Indore, Coimbatore, Amritsar, Ghaziabad, Hyderabad and Kochi, these stores are operated through a franchise mode.

Plans are on to open more such stores in other cities in India. So if you wish to join hands with Funskool and become a franchisee, here's your chance! Go to the 'Corporate Enquiry' section on the Funskool Official website through the 'Corporate Enquiry' tab and fill in the requisite information.

COMPANY PROFILE

Funskool is India’s leading toy manufacturing company promoted by MRF group. Having commenced its commercial operations in the year 1988, the company has state-of- the-art manufacturing facilities at Goa located in a sprawling area of 80,000 sq.ft and a 50,000 sq. ft factory at Ranipet. Funskool has been pioneering the concept of quality and safety in toys in India and has been instrumental in raising the quality standards of toys in the Indian Market.

Funskool’s mission is to influence parents to spend on toys that enable every Indian child to grow with quality toys that contributes to his/ her wholesome development. The company has one of the largest ranges of toys in India.

As part of the reputed MRF Group, Funskool has imbibed the core values of trust, quality and customer delight from its parent company. And upholds it through its operations, setting high standards for itself and for competition in the toy industry. It has also spurred the company to uphold the highest standards of quality and excellence and offer the most exciting brands that facilitate entertainment for both children and the entire family. That is why it doesn’t come as a surprise to see that Funskool products are developed keeping children in mind.

Since its inception, Funskool’s contribution to the Indian toys industry, and its vision to help every child grow into a successful human being have helped it emerge as the largest toy company in India.

It is this strong bond that they have developed with children that has elevated them to leadership status in the industry for over two decades. Since 1988 when they introduced a new meaning to fun for millions of children across the country with indigenously designed toys that have been manufactured to exacting standards of quality and safety.

Funskool is window to the world of toys and fun that Funskool has created. It features the latest trendsetter brands, for boys and girls, for the family and for different ages, from infancy to adults. It is notable that their domestic products like games, puzzles, and products for infants and preschool children have given a new avenue to child development and family entertainment.

How does Funskool consistently create toys that become the firm favourites of children across the world? Simple - by understanding the changing needs of children, over the years. So to cater to these needs, they have obtained licenses from many international players to manufacture, distribute and sell international quality branded products in India, like Tomy for Infants & Preschool products, Warner Bros., Dora and Ravenzburger for Puzzles, Walt Disney for Board Games, LEGO for Construction and lots more…..

Creating a world of fun is serious business. And no one understands it better than Funskool. With a basket full of ideas, a spirit to excel and an objective to touch the life of every child who reaches out to them, Funskool looks forward to the future, one where tomorrow's children are waiting for their world of fun.

The Indian toys industry will continue to see revolutionary changes and Funskool will continue to be in the forefront of this dynamic environment, offering the best learning and entertainment options to children in this world.

Product Range

What's common to infants, toddlers, school-going kids, doll-loving girls, car-crazy boys, fun-seeking adults who love party games, and families that love to play together? Funskool, of course!

Children of today's age are extremely opinionated about what they want and what suits them. Yet, one name that all of them agree unanimously with is Funskool, because it's a brand that they can grow with. At every stage of their childhood, Funskool offers them a wide array of toys and games for them to choose from.

Be it squeaky toys, rattles and teethers for infants, play sets and crawling aids for slightly older babies, multi activity toys, assembly and construction toys and pull along toys for pre-school children, Funskool becomes a child's best friend even before he/ she steps into school.

Exciting vehicles and various indoor activities have kept children absorbed in their fantasy world for hours together. There's so much for the family too - board games, memory games, party games, the list is endless.

Funskool's range of products is a blend of art and science - they have been aesthetically created with exciting colours and designs that would delight children. They are also very scientifically thought out, so as to improve various skills and functions, from hand-eye coordination to problem solving skills, from reflexes to colour and shape recognition.

Most Funskool products are easy to carry anywhere and hence offer hours of entertainment wherever you go.

Indian Creation

As the learning process begins, so does the fun, with Funskool's educational and creative toys that helps the child explore various skills and also learn as he/ she plays. It was important to provide an Indian perspective to this learning process and bring in the infotainment focus, so Funskool embarked on a journey to bring indigenised ideas to young India.

The result? An exciting array of Indian brands from Funskool, like:

- Handycrafts : Locally developed arts and crafts find their true Indian expression with this brand from Funskool

- Fun Doh: Children can now shape their dreams with Fun Doh, Funskool's venture into doh

- Play & Learn Puzzles: A series of educational puzzles to help children learn the fun way

Funskool has constantly been in the forefront of giving India a taste of world-class quality and family entertainment. Its special INDIAN CREATIONS are an extension of its belief in home-grown toys and play-cum-learning aids that keep children rooted to their Indian heritage.

Sales and Marketing

Funskool has a strong ALL INDIA Network with four Regional Sales Offices in the four metros, New Delhi, Mumbai, Chennai and Kolkata. These regional offices are ably headed by a Regional Sales Manager, who is supported by Area Sales Managers, Sales Officers and Senior Sales Executives in each state. In the southern region, Tamil Nadu and Andhra Pradesh are handled by a Deputy Regional Sales Manager, while the states of Kerala and Karnataka are overseen by another Deputy Regional Sales Manager. Currently, the southern regional office is operational out of Chennai.

Product Promotions and Merchandising are key focus areas for Funskool and to drive these initiatives, the company has Sales Promotion Officers in each region who single-mindedly handle these responsibilities.

They have 18 C & F ware houses spread all over India catering to over 100 stockists and 4500 retail stores directly. These 18 touch-points action immediate responses to orders and facilitate prompt customer service, with the objective of fulfilling as many orders as possible within 24 hours.

Marketing plays a very special role in Funskool, especially in the development of toys, games and puzzles. Their marketing team comprises dedicated, inspiring and energetic Managers - with years of experience in the industry - whose efforts are consistently directed towards meeting the changing demands of today's children.

Licenses

Funskool is perhaps the only company in India to have an exciting array of licenses in its ever growing portfolio. Take a look at the big names on board.

- Disney (Board Games)

- Warner Bros (Board Games & Puzzles)

- Othello

- Rummikub Games (Lemada Industries)

- Mary Danby

- Camp Games

- Endless Games

- Asmodee Games

- Seven Towns (Rubiks)

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