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Franchise	https://bsahercules.com/trade-partners/

Important Notes

 

 

Registered Offices

TI Cycles of India

Address : Post Bag No. 5, Ambattur, Chennai-600 053

Telephone Number : 044-42093434

Tube Investments of India Ltd

Address : Dare House, 2 (Old No 234) N.S.C Bose Road, Chennai – 600 001

Telephone Number : 044-42177770 / 25306789

Fax Number : 42110404

Regional Offices

TI Cycles of India

Address : Post Bag No. 5, Ambattur, Chennai-600 053

Telephone Number : 044-42093434

Fax Number : 42093344

TI Cycles of India

Address : Jeewan Deep Building, 10, Sansad Marg, New Delhi-110001

Telephone Number : 011-32020419

Fax Number : 011-23340342

TI Cycles of India

Address : Chabildas Tower Pradip Est., II Floor, 6A, Middleton Street, Kolkata-700071

Telephone Number : 033 – 22830410

Fax Number : 033-22830407

TI Cycles of India

Address : Naman Centre, 4th Floor, G Block, Bandra Kurla Complex, Opp: Dena Bank,Bandra East, Mumbai-400051

Telephone Number : 022-33512500

Customer Care

Toll free Number : 1800 102 2324 (Non BSNL users only)

BSNL users are requested to contact the regional zones

- North : 0120-4332278

- East : 08334946111

- West : 044-230572

- South : 044-42093535

- Central : 0731-3939336

- Chennai : 044-42087652, 044-42093535

- Nashik : 02551-230491, 02551-230572

- Noida : 0120-4246130, 0120-4332278

- Howrah : 08334946111

 

 

Established in 1949 by the Murugappa Group in collaboration with Tube Investments (UK), TI Cycles has transitioned from just dealing with bicycle manufacture and design to becoming an expert in mobility and well-being solutions.

Known best for its flagship bicycle brands – BSA, Hercules and Montra, TI Cycles has practically created and perfected every new cycle category in the country – the first MTB, the first geared bike, the first Shox model, the first girls’ bike, the first kids’ bike, the first light roadster, the first carbon frame bike and India’ first cycling café. The first Hercules bicycle rolled out in 1951 – the firsts of many. Three more brands were added to the portfolio – Phillips in 1959, BSA in 1964 and Montra in 2011.

TI Cycles has plants at Chennai, Nasik and Noida; and major warehouses at Guwahati, Durgapur, Patna and Cuttack and regional offices, through which it serves it nationwide 2500 plus dealer-network. The energy of the company can be felt nationwide, thanks to its primary dealers and 10,000 plus secondary dealers.

Certified with ISO 9001:2000, OSHAS 18001-2007 and ISO 14001-2004, TI Cycles is a quality and customer centric organization.

With the changing retail environment, TI Cycles introduced the BSA Hercules Exclusive stores – one-stop premium shops for all bicycling and fitness requirements – revolutionizing the bicycle outlets in India. The stores (more than 200 in number) have a customer-friendly ambience and serve as models for other bicycle outlets in the country. The company has also launched over 200 rural Hercules BSA stores.

Track and Trail offers an international range of bikes for the discerning cyclist. Faster, lighter and stronger than any cycle ever created in India, Montra brings international standard carbon bikes to India, designed and manufactured domestically for the first time.

Living up to its dynamic vision of going beyond just bicycles, TI Cycles has also forayed into fitness and wheels for infants and toddlers with BSA Workouts and BSA Champ respectively.

In keeping with its visionary status, TI Cycles rides and conquers future trends, be it in new products, areas of business or retail.

TI Cycles

TI Cycles was established by the Murugappa Group in collaboration with Tube Investments (UK) in 1949. Since then, the company has transitioned from being just a bicycle manufacturer to becoming an industry expert in mobility and well-being solutions. Today with its core promise of Fun, Fitness and Freedom, TI Cycles is the leader of the ‘specials’ segment with nationwide presence through a network of around 11,500 primary and secondary dealers, 4 zonal offices and 4 warehouses. It manufactures 4 million cycles a year from 3 plants across India – Chennai in the South, Nasik in the West and Noida in the North.

Best known for its flagship bicycle brands – BSA, Hercules, Montra and Mach City, TI Cycles has a series of firsts to its credit – the first MTB, the first geared bike, the first Shox model, the first girls’ bike, the first kids’ bike, the first light roadster, the first carbon frame bike and India’ first cycling-themed café. The first Hercules bicycle was rolled out in 1951 and four more brands were added to the portfolio – Phillips in 1959, BSA in 1964, Montra in 2011 and Mach City in 2015.

With over six decades of experience in offering consumers a range of bicycles and fitness equipment, TI Cycles has constantly come up with new trends to suit evolving consumer needs. Today, the BSA Hercules Exclusive Stores format serves as a role model for other bicycle outlets in the country. The Track & Trail stores offer an international range of bikes for the serious cyclist and serve as a testament to the company’s consumer focussed approach. Another pioneering move made by the company was the introduction of brand Montra. Specifically aimed at the professional cyclist, a range of faster, lighter and stronger bikes of international standards was manufactured for the first time in India.

Living up to its dynamic vision of going beyond bicycles, TI Cycles has also forayed into the world of fitness with its brand BSA Workouts. Keeping with its long standing vision to constantly explore, innovate and evolve, TI Cycles is all set and ready to ride the trends of the future through innovative products, unique retail formats and new areas of businesses.

The Murugappa Group

Over 65 years of pioneering existence.

Founded in 1900, the INR 269 Billion Murugappa Group is one of India’s leading business conglomerates. The Group has 28 businesses including nine listed Companies traded in NSE & BSE. Headquartered in Chennai, the major Companies of the Group include Carborundum Universal Ltd., Cholamandalam Investment and Finance Company Ltd., Cholamandalam MS General Insurance Company Ltd., Coromandel International Ltd., Coromandel Engineering Company Ltd., E.I.D. Parry (India) Ltd., Parry Agro Industries Ltd., Parry Sugar industries Ltd, Shanthi Gears Ltd., Tube Investments of India Ltd., and Wendt (India) Ltd.

Market leaders in served segments including Abrasives, Auto Components, Transmission systems, Cycles, Sugar, Farm Inputs, Fertilisers, Plantations, Bio-products and Nutraceuticals, the Group has forged strong alliances with leading international companies such as Groupe Chimique Tunisien, Foskor, Mitsui Sumitomo, Morgan Advanced Materials, Sociedad Química y Minera de Chile (SQM), Yanmar & Co. and Compagnie Des Phosphat De Gafsa (CPG). The Group has a wide geographical presence all over India and spanning 6 continents.

Renowned brands like BSA, Hercules, Montra, Ballmaster, Ajax, Parry’s, Chola, Gromor, Shanthi Gears and Paramfos are from the Murugappa stable. The Group fosters an environment of professionalism and has a workforce of over 32,000 employees.

Changing Times, Constant Values

The Group has grown consistently through its decisive and visionary response to changing times. Its pioneering efforts, steadfast commitment to ethical business practices and its dogged pursuit of new areas to extend its business acumen have brought in its wake several prestigious national and international awards. The Group’s business philosophy can be summed up in this couplet from the ancient Indian treatise on wealth creation and governance, the Arthashastra “The fundamental principle of economic activity is that no man you transact with will lose, then you shall not.”.

Conducting business by a clear set of values and beliefs, the Group has observed very high standards of ethics and transparency. Its belief in organisational renewal has allowed the Group to adapt itself to changing economic contexts and grow from strength to strength. The Management Development Institute (IMD) of Lausanne, Switzerland, conferred the ‘IMD Distinguished Family Business Award’ on the Group in 2001.

Leap of Faith

It was in 1999 that M V Subbiah decided to step down, bring in an external chairman for the Group, and let the family take advisory positions. The Murugappa Corporate Board was formed and N S Raghavan, a professional, was appointed as Chairman. On his retirement in 2001, P S Pai took over as Executive Chairman. During Pai’s tenure the Group went through a period of learning and growth. On completion of his tenure, M A Alagappan, took over as Executive Chairman in October 2006 and A Vellayan as its Vice-Chairman and Director-Strategy. A Vellayan succeeded M A Alagappan as the Executive Chairman and M M Murugappan the Vice Chairman on November 1, 2009.

Each successive generation has not only strengthened existing businesses but has developed new ones. It has developed unmatched expertise in turning around sick businesses in the shortest possible time following acquisition. The Group manages the evolution of its businesses and governance structures consciously. As a result, the Group’s business portfolio is diverse and dynamic.

Dedicated employees drive the Group. The Murugappa Group has always believed in the welfare of its employees. Each company provides excellent opportunities for learning and growth to all its employees.

Commitment to the Community

The Murugappa Group continues to build on the culture of philanthropy initiated by its founder. Social commitment has always been the cornerstone of the group’s ethos and it has been at the forefront of eco-conservation, public health, and education in the communities where its companies operate, since 1957.

It runs four schools, a polytechnic college and four hospitals. Besides, the group runs a research and development centre for rural development, the Sri AM Murugappa Chettiar Research Centre (MCRC), which has been designing simple, cost-effective technologies for local artisans since 1977.

The Group has scaled each pinnacle consistently through its decisive and visionary response to changing times. Its pioneering efforts, steadfast commitment to ethical business practices and its dogged pursuit of new areas to extend its business acumen have brought unprecedented success and several prestigious national and international awards. But there is no stopping for the Murugappa Group; the journey is still on, in search of scaling newer heights and finding greener pastures – beyond the horizon.

Exports

TI Cycles’ exports have crossed Rs. 549 million and continue to show a strong trend. The company exports over 365,000 units to the EU, comprising a 45 percent share of total Indian exports in the industry. Earlier, much of the company’s exports to the EU market were in the form of supplying CKD bikes and marketing components directly to overseas manufacturers. It now has strong tie-ups with retailers in North America, Europe, Africa and the Middle East for supplying fully-built bicycles. There is a growing interest in the countries of these regions for city and all-terrain bikes with good features. To know more about their export products and offerings, you may contact them with your queries and relevant details.

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