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Franchise	http://www.haier.com/in/mergepage/contactus/

Important Notes

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Haier Corporate Office

Address : Haier Appliances India Pvt Ltd, Building Number 1, Okhla Industrial Estate,Phase III, Opposite Modi Mill, New Delhi-110020.

Email Address : [email protected]

Toll Free Number : 1800-102-9999 / 1800-200-9999

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Company Profile

Haier India is a 100 percent subsidiary of Haier Group, which is one of the fastest growing consumer durables companies in the world. Haier, the world’s leading home appliances and consumer electronics brand, has once again been named by Euromonitor International as the number one major appliances brand in the world. This is the seventh consecutive year that Haier has received the accolade recognizing the company as the largest home appliances globally by market share. According to data released by Euromonitor International, which is an independent and leading global provider of business intelligence on industries, countries, companies and consumers, Haier attained a 9.8% market share of global retail volumes in 2015.
A transformation in the global major appliances market was witnessed in 2015, with consumers increasingly using Internet platforms to call for individualized product requirements. Outdated and closed industrial manufacturing systems are today unable to satisfy these bespoke demands of the individual customer. Companies therefore need to be able to listen and react to consumers’ changing needs in order to stand out from the market. In spite of weak growth in the global home appliances market, Haier was able to succeed and maintain its recognized position as the world’s leading home appliances manufacturer largely owing to its ability and desire to adapt its business model to the Internet age and the shifting demands of connected consumers.

Haier has created an entire ecosystem that nurtures innovative ways to engage with its consumers. Online factories are such an example. They are a model of manufacturing developed by Haier in line with future visions as set out in Industry 4.0. Haier has already launched a number of these online factories, including a refrigerator factory in Shenyang and an air conditioner factory in Zhengzhou. By linking their consumers to factories and suppliers, Haier’s consumers have become designers and are able to directly take part in the R&D and manufacturing processes for new products. This is in line with the company’s aspiration to make the world both their R&D Department and their Human Resources Department.

These new ways of engaging with its customers as well as Haier’s increasing utilization of popular smart home solutions led to the development of a number of notable product launch successes in 2015. Examples such as the company’s Clean-Free washing machine – that cleans its tub while washing clothes – helped Haier gain top spot in Euromonitor’s International product category ranking for Home Laundry Appliances. Likewise, its Xinchu Refrigerator – that connects to the Internet to become an interactive platform enabling users to watch videos and order food while cooking – was another product hit in 2015, helping Haier top the Refrigeration Appliances product category ranking. Haier also ranked first in Euromonitor’s International rankings in two other product categories: Freezers and Electrical Wine Coolers/Chillers.

About Haier India

Haier India is a 100 percent subsidiary of Haier Group, which is one of the fastest growing consumer durables companies in the world. Haier is world’s no. 1 brand of Major Appliances* for the 5th consecutive year, as per Euromonitor. Haier is also world’s no.1 brand in Refrigeration appliances, Home Laundry appliances, Freezer and Wine Chillers. The company initiated its commercial operations in January 2004. Initiated in January 2004, Haier Appliances (India) P. Ltd is a 100 percent subsidiary of Haier Group. Headquartered in New Delhi, Haier India has 33 operations spread from Bombay, Bangalore, Chennai to Calcutta and a complete distribution network throughout the country as well as a manufacturing facility in Pune. It offers a wide range of products in all of 7 categories like Panels (LED/LCD TV’s), Water Heaters, Refrigerators, Wine Cellars, Washing Machines, Water Heaters and Deep Freezers. Every Haier product stemmed from innovation and technology and has been inspired and designed keeping the day-to-day customer needs in mind. Haier has its manufacturing facility at Ranjangaon in Pune district of Maharashtra, which has capability to manufacture Refrigerators, CTVs and Washing Machines. Haier is upgrading the new facility with state-of-the-art equipment' to create a Research & Development facility for refrigerators. Haier is known for introducing innovative products in the country and is best remembered for its revolutionary Bottom Mount Refrigerators, launched for the first time in India followed by the patented Double Drive technology in Washing Machines. LCDs with motion gaming technology, Washing machines with NZP (Near Zero Pressure) technology, 3 door refrigerators with smart convertible space, Water heaters with music functions are examples of continuous innovation at Haier for the Indian market.

About Haier Group

The Haier group was set up in 1984 in Qingdao, China. In just over two decades as per Euromonitor Statistics of 2003, Haier was ranked as the 2nd largest Home Appliances brand in the world. According to Euromonitor statistics of 2008, Haier branded Refrigerators have been ranked as number 1 worldwide. The group has emerged as a top multinational, manufacturing a wide range of home appliances and consumer electronics products with 15 Industrial Parks globally including USA, Europe, Middle East, Africa, and South Asia other than its robust presence in China. Haier’s revenues have shot up fourfold since 2000 with an annual Group turnover of 180.3 billion yuan, US $ 29.5 billion. Haier has 24 industrial parks, 5 R&D centers, 66 trading companies, 143330 sales outlets and more than 70,000 employees around the world. The product range comprises of over 15,100 models in 96 categories. Continuous innovation is the soul of Haier’s corporate culture. Haier has been widely recognized as a leader of nine products in terms of domestic market shares and the 3rd player of three products in the world market and world-class company in the fields of home integration, network appliances, digital and large scale integrated circuits and new materials. Haier has long attached significance to innovation in satisfying the demands of worldwide consumers and realizing win-win performance between Haier and clients. Haier has currently obtained more than 7,000 patented technology certificates and 589 software intellectual property rights. Haier has hosted and taken part in modification of about 100 technological standards. Haier technology of safe care water heaters and dual drive washing machines has been proposed to the IEC Criteria.

Partners

Haier has established an extensive sales network around the globe. Key partners in perspective markets include

China

Strategic alliance with Suning and Gome chain stores

America

Cooperation with TOP 10 retailers, e.g. SEARS, Lowe's, HOME DEPOT, Best Buy, PC-Richard, Wal-Mart, Sam's, Costco, Brands Mart and Target.

Japan

Cooperation with TOP 10 retailers, e.g. YAMADA, KOJIMA and JUSCO

Europe

Cooperation with KESA, Media Market and Carrefour

Haier India Vision

To be the Most admired brand in India providing innovative, state of the art, user friendly products of lasting value to their customers, to make their today better than yesterday.

- Haier among the top 20 most trusted brands in India, out of 16,000 brands operated in India (Source – Brand Trust Report – India Study 2011)

- 33 Branch offices and 28 Warehouses

- 09 Direct Service Centres and 277 Service Franchise

- 24 x 7 call centre

- 165 Haier Experience Centres / Zones across the country

Values and Technology

Scale

Haier’s revenues have shot up fourfold since 2000 with an annual Group turnover of 180.3 billion yuan, US $ 29.5 billion. Haier has 24 industrial parks, 5 R&D centers, 66 trading companies, 143330 sales outlets and more than 70,000 employees around the world. The product range comprises of over 15,100 models in 96 categories.

Innovation

Continuous innovation is the soul of Haier’s corporate culture. Haier has been widely recognized as a leader of nine products in terms of domestic market shares and the 3rd player of three products in the world market and world-class company in the fields of home integration, network appliances, digital and large scale integrated circuits and new materials.

Technology

Haier has long attached significance to innovation in satisfying the demands of worldwide consumers and realizing win-win performance between Haier and clients. Haier has currently obtained more than 7,000 patented technology certificates and 589 software intellectual property rights. Haier has hosted and taken part in modification of about 100 technological standards. Haier technology of safe care water heaters and dual drive washing machines has been proposed to the IEC Criteria.

Branding Strategy

Haier’s global branding strategy aims at positioning the company as a local brand in different world markets in conjunction with enhanced product competitiveness and strong corporate operations. Haier’s international business framework encompasses a global network of design, procurement, production, distribution and after-sale services. Today, Haier has established 15 industrial complexes, 30 overseas production factories and bases, 8 design centers and over 58,000 sales agents worldwide.

Services

With the concept of “customers as the foundation of growth”, Haier provides a one-stop star service to its customers. production, manufacturing, to pre-sale, under sales and after sales service. Since 2002, Haier has successfully established a network of over 5,000 domestic professional service suppliers to deliver timely customized service.

 

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