Important Notes

Contact Number : 080-46238000 /080-23435345 (24 x 7 service)

Email Address : [email protected]

Brands operate within consumer categories; a select few even lead them. Very rarely do brands inspire the birth of an entirely new consumer class. Allen Solly is one such brand.

Launched in India in 1993, its edgy positioning, smart communication, and great fashion together created the 'smart casuals' category in India. And within two years, with its 'Friday Dressing' fashion concept; it redefined what India wore to work.

Allen Solly helped the nation break away from the boring black, grey, brown and navy work-wear. Today Allen Solly is among the top most brands in India. It scores the highest on Brand Equity amid all brands in its segment (according to an ET Brand Equity survey of Apparel brands).

It is clocking strong growth of over 30 percent CAGR across its formats and stands poised to cross net sales of INR 1,000 crores in FY 2017.

In 2002, Allen Solly became the first Indian brand to introduce work fashion for women. The women's line was a runaway success, winning several awards. Ten years later Allen Solly started a process of re-branding. The new logo -the 'Stag' (the symbol of the city of Nottingham) - was introduced across all touch points.

In 2013, the kidswear Line was expanded into a complete smart young wardrobe—Allen Sally Junior—for boys and girls.

Solly Jeans Company was launched in 2014 and it has two exclusive stores in Pune and Bengaluru. Solly Sport was launched as a tennis-inspired lifestyle sports brand. It has a strategic tie-up with Wimbledon and has made available the lifestyle apparel and non-apparel Wimbledon lines to Indian consumers.

Allen Solly, is indeed the personification of a modern, contemporary and millennial lifestyle, and today carries the original spirit of Friday through a fun week.

Allen Solly-Friday Dressing Everyday

Bringing the concept of ‘Friday Dressing’ to menswear in India, Allen Solly is known as an understated yet upbeat work wear brand. Breaking away from convetions, Allen Solly stomped all the rules when it came to corporate dressing. Ditching the black, greys and whites, the brand aimed to add a pop of vibrant personality to formal wear with its range of clothing for women and men. With work cultures getting more relaxed and ditching norms, the new age workforce can now dress fashionably smart and express their individual style with Allen Solly’s range of clothing. Termed as ‘work casuals’ the collection ranges from shirts, T-shirts, chinos, trousers, jeans and jackets for men, while for women the plethora of styles range from dresses, skirts, blouses, pants and tunics.

Allen Solly-Work Appropriate Casuals

Stylish yet sufficiently casual, you can browse and shop for an Allen Solly shirt online and pair it up with dark washed jeans and loafers for a work-appropriate look that is also perfect for days when you mix a little business with leisure. You can also explore the colourful range of Allen Solly chinos to add a dash of colour to your work wear capsule. For new-age entrepreneurs who prefer to step out of the boardroom, you can buy an Allen Solly blazer and partner it with a casual shirt, chinos and brogues for a smart yet effortlessly nonchalant look.

Solly Sport-Style On and Off the Court

Partnering with the most prestigious tennis event in the world, The Championships, Wimbledon, Allen Solly’s sub brand Solly Sport offers a collection of sports inspired clothing. The fashionable casual wear line offers a collection of T-shirts, shirts, shorts, trousers and jackets. Perfect for the weekends, an Allen Solly T-shirt paired with shorts and loafers marks a smart yet nonchalant ensemble that is ideal to wear on and off the court.

Solly by Allen Solly

A pioneer for western wear for women in India, Allen Solly caters to the young woman professional. Redefining work-wear for women, the chic and fashionable range is perfect for your 9 to 5. With womenswear getting more experimental with bright colours, innovative fabrics and stylized silhouettes, Allen Solly captures this transition with their range that includes dresses, tops, tunics, trousers, skirts, shirts, shorts, suits and blazers. Ditch the blacks and greys, and add a pop of colour to your work wear style with a trendy Allen Solly dress partnered with pumps and a stylish tote bag.